Raúl Cordero installation coming to Times Square

Times Square Arts, the largest public platform for contemporary performance and visual arts, presents THE POEM, an immersive public art installation by Cuban artist Raúl Cordero, on view April 8 – May 4, 2022. THE POEM intends to provide a unique and transformative experience in which visitors can momentarily transcend the bustling activity of Times Square and the district’s monumental scale and energy. In the heart of an attention economy, Cordero plays with the architecture of Times Square to offer us a gift of poetry and art.

“It’s difficult to create meaningful art for people in an era when their attention is scattered across so many mediums and technologies simultaneously,” Raúl Cordero said. “THE POEM seeks to stop time, reminding us that humans also have the capacity to invest in one thing at a time — like listen to “the secret dialogue of trees” (as put poetically by Reinaldo Arenas) and read a haiku, even when standing in the center of Times Square.”

THE POEM is a large-scale sculptural tower that features an illuminated text interior juxtaposed by a landscaped exterior of cascading mountain laurel foliage designed by Canal Gardens Inc. Affixed to the interior of the temple-like structure are words from a haiku written by poet Barry Schwabsky, visible to visitors who step inside and look up. Schwabsky is a writer, educator, and art world luminary whose poetry concerns the minute nuances of sense and sensation in the overlooked elements of language, balancing thoughtful details with the complexities of art. 

THE POEM is a continuation of Cordero’s extensive use of juxtaposing text and abstract imagery in his practice, serving as a commentary on the distracted nature of modern living in which technological advancements have created a wealth of information alongside a decline in attention spans. The artist created a special alphabet composed of almost illegible symbols to toy with the human brain and force viewers to linger longer to decipher his message—emblematic of Cordero’s belief that the digital age has re-wired the human brain, compelling audiences to focus more intently when the mind multitasks. With his text-based trickery at play, Cordero also offers a natural landscape as a framing device and temporary hiatus from the sensory overload of Times Square. To experience THE POEM, viewers must step underneath a 20 ft tall cascade of mountain laurel, where their only line of vision becomes the open sky and the haiku in black light above them. 

Times Square is an apt site for the installation in that it emphasizes the influence of the “attention economy” on Cordero’s work, as the neon billboards, busy passersby, and city sounds create a cacophony of sensory overload. THE POEM is a practice in thought and care, with the hopes that viewers will devote their attention to the structure in order to ponder the conundrum of modern life. 

Cordero’s project is both inspired by and dedicated to fellow Cuban and poet Reinaldo Arenas, an exile of the Cuban government who battled AIDS which led to death by suicide in 1990. Arenas would write poems while sitting in a tree as a child, a pastime that inspired the height and foliage feel of Cordero’s installation. Arenas spent his final years as a creative in New York City, living only two blocks away from THE POEM’s location.

In conjunction with the project, Cordero will be presenting text-based video works across billboards and free public programming featuring New York City’s diverse poetry community on the ground. Throughout the run of the exhibition, LaTasha Nevada Diggs, Paolo Javier, Barry Schwabsky, and PEN America’s Artists at Risk Connection (ARC) with PEN International will each curate an evening of poetry readings and live performance celebrating THE POEM and New York City’s poetry community open to the public.

The programming will also run alongside his first New York solo exhibition in almost fifteen years at RICHARD TAITTINGER GALLERY located at 154 Ludlow Street, New York, NY. The solo exhibition HEAVEN IS A PLACE IN THE MIND, features a collection of 24 works, including 17 paintings, 2 installations and 4 NFTs. It will be on view through April 24, 2022.


Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world’s most iconic urban places. Through the Square’s electronic billboards, public plazas, vacant areas and popular venues, and the Alliance’s own online landscape, Times Square Arts invites leading contemporary creators, such as Mel Chin, Tracey Emin, Jeffrey Gibson, Ryan McGinley, Yoko Ono, and Kehinde Wiley, to help the public see Times Square in new ways.

Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district’s unique identity. 


Known for his large format blurry paintings with dotted texts and his endless investigation into the structure and language of an artwork, Raúl Cordero (Havana, 1971) has successfully merged figurative painting and text-based conceptual art throughout his career. Exhibiting in museums and galleries around the world, while establishing a very personal universe that explores the visual manifestation of language and investigates the cognitive links between “looking at” and “reading” art.


Canal Gardens Inc, a full service landscaping company founded in 2006 by Ron Canal. For over 35 years, Ron has created green spaces across New York City. Among his projects, Ron has had the unique opportunity of designing 30 foot tall holiday topiaries made from evergreen boughs on Central Park West for the past 20 years.   


The Artists at Risk Connection (ARC), a project of PEN America, safeguards the right to artistic freedom of expression around the world and works to ensure that artists of all disciplines everywhere can live and work without fear. With a global network of 800 organizations providing crucial resources for artists and cultural practitioners at risk, ARC plays the critical role of liaising between threatened artists and the organizations that support them. Since its inception, ARC has supported more than 500 artists from over 63 countries in receiving direct support, including fellowships and residencies, emergency funding, legal assistance, and advocacy, among other forms of assistance, from partner organizations. If you or someone you know is an artist at risk, contact ARC and read the Safety Guide for Artists, available in Spanish, English and French, to understand, navigate and prepare for risk. 

PEN International celebrates literature and promotes freedom of expression. Founded in 1921, PEN is a global community of writers that now spans more than 100 countries. PEN’s campaigns, events, publications and programs aim to connect writers and readers wherever they are in the world. PEN International is a non-political organization and holds special consultative status at the United Nations.

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