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La Pera Projects is a fresh, new platform using WhatsApp to share curated art by some of the hottest contemporary artists to members every two weeks. Founders Clara Andrade Pereira and Blanca Pascual Baztán designed the platform to revolutionize the traditional “four white walls concept,” instead bringing art directly and intimately to members all over the world via their phones.
Featured artists have included Nelson Morales, celebrated by “Vogue Italia,” New York Times, and others as one of the most dynamic up-and-coming artists, and photographer Alice Quaresma, who was selected by Hermès for their “Carte Blanche” collection in 2018.
La Pera launches its first art program, ‘Transitions,’ with NeueHouse Madison Square, a members club and creative space in New York City, in March to support and showcase emerging New York City artists with a three-week exhibition. The curational theme, ‘Transitions,’ reflects the current times we live in which show infinite possibilities brought by creativity.
Artists presented include guest curator, Edoardo Cozzani, who is showcasing his recent photo-based project, Japanese artist Kyoko Hamaguchi, South Korean artist Jean Oh, and German artist Johanna Strobel.
About La Pera Projects
Launched in June 2020, La Pera Projects – based on the Spanish word for “pear” – was created as an alternative to purchasing through galleries and auction houses for first-time art collectors. Through their complementary dual expertise, Andrade and Pascual curate a selection of powerful gallery-level artwork priced under $600.
Membership is free and provides access to an exclusive Collectors Circle via WhatsApp or their website.
There are no fees or costs incurred and members receive a curated list of artwork every fortnight directly to their preferred digital platform.
While La Pera Projects continuously updates their list of high-quality art, additional pieces by previously featured artists are available upon request.
The platform is accessible in both English and Spanish and is the first of its’ kind available in both languages.
With this unique approach, La Pera Projects creates a dynamic community of art lovers who can share and learn through a digital lens while bringing contemporary art into the future.
La Pera Projects is the first mobile art collecting platform that provides transparent and convenient access to world class art.
Members’ collecting journeys are in the capable hands of art visionaries Clara Andrade Pereira, Director of Pablo’s Birthday Gallery in the Lower East Side, Manhattan and Head of VIP Relations for Untitled Art Fair, and Blanca Pascual Baztán, an independent Art Consultant at 9Muses Art, an art advising company in New York.
La Pera Projects’ new approach democratizes the industry and make collecting simple and easy.
La Pera’s Collectors Circle
Since inception, the Collectors Circle has had a worldwide reach of several thousand members through word-of-mouth from five continents and 25 different countries. The platform has featured artists who vary in technique and theme, such as Spanish-born abstract artist Leticia Sampedro, to the watercolor beauty of the British oil painter Ben Walker.
La Pera Projects debuts “Transitions”
La Pera Projects will exclusively partner with NeueHouse Madison Square to launch its first Arts Program called “Transitions” from March 20th – April 16th with the aim to support and showcase international emergent talent from New York City. The one-month artists’ residency will culminate with a three-week exhibition of the works created at the studios provided by NeueHouse.
Alongside the work of guest curator Edoardo Cozzani (Italy), La Pera Projects will present artists Kyoko Hamaguchi, Jean Oh, and Johanna Strobel, all in a joint conversation revolving around the concept of transition through the lens of creativity. The works presented by the four participants deliberate on the idea of time and adaptability to the new—the constant flux of reshaping personal and collective ideas that occur in the name of progress.
The opening reception on Saturday, March 20th will provide appointments throughout the day to see the dynamic, new exhibition.
“Our mission is to inculcate a passion for collecting contemporary art, making it a fun and enriching experience. Through digital platforms, we are able to build intimate relationships with members in a personal and highly curated way,” La Pera’s co-founders said. “We want to inspire a new generation to collect contemporary art while allowing first time collectors the opportunity to have VIP access to new artwork from their homes anywhere around the world. We want to democratize art, so anyone is able to become a collector and we want to grow a global community of art lovers, who speak the universal language of art.”
To join La Pera Projects and become a member, visit: https://www.laperaprojects.art.
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