Enchant holiday experience coming to MLB stadiums across U.S.

At age 19, Kevin Johnston and his childhood friend began stringing Christmas lights up for their neighbors in Vancouver, eventually launching a small business. In the years that followed, their success boomed. In 2016, Enchant was born.

Today, each Enchant experience features a light maze complete with a signature narrative, a holiday village with local treasures to shop and treats to enjoy, and an ice-skating trail, all adorned with glittering lights and custom sculptures that stand 100-feet-tall.

Johnston has now scaled the brand nationally, bringing Enchant’s immersive and magical experience across the country, taking over Major League Baseball stadiums in five different cities and welcoming more than two million guests to date.

A 2019 economic study concluded that Enchant resulted in over $33 million in direct and indirect revenue to its host communities in addition to hiring hundreds of staff locally. Enchant is a destination, with nearly one third of visitors traveling more than 50 miles to the experience, resulting in dollars spent on hotel rooms, local restaurants and more.

This year, Enchant is pioneering the return of large-scale gatherings, bringing that same promise of magic, jobs, tourism and economic growth to Washington, D.C., Dallas, Las Vegas and St. Petersburg, FL.

Enchant holiday experiences open on Friday, November 26 and run through January 2, 2022.