Digital Experience ‘Van Gogh Alive’ Arriving at Dalí Museum in November

From his famous Starry Night to his radiant Sunflowers, Vincent van Gogh’s vibrant work invites viewers to revel in color, light and sound. This fall and winter, Dalí Museum visitors will experience Van Gogh’s works in an immersive art experience that harnesses multi-sensory technology, including projection and synchronized music, to open a new window into the celebrated painter’s artistic genius.

The Dalí is the first North American venue to host this mesmerizing version of Van Gogh Alive, which will be on view in the Museum’s third floor Hough Family Wing from Nov. 21, 2020-April 11, 2021. Van Gogh Alive offers an innovative way to engage with the work of one of the most popular artists of all time. Visitors will feel the sensation of walking right into Van Gogh’s paintings – an experience that is both educational and inspiring.

The exhibition features more than 3,000 Van Gogh images at enormous scale, viewed through high-definition projectors and synchronized to a powerful classical score. Cinema-quality surround sound amplifies the emotion generated by the works themselves. In addition to the iconic works featured, visitors can examine Van Gogh’s inspiration via photographs and video displayed alongside them. The installationis powered by SENSORY4™, a unique system developed by Grande Experiences of Melbourne, Australia.

“Dalí seems to intersect in his interests and life with nearly every significant cultural movement, event or person of our era – Van Gogh is no exception,” said Dr. Hank Hine, executive director of The Dalí Museum. “Van Gogh and Dalí shared a passion for landscape and the portal it provides to a hidden world. A glimpse of Van Gogh’s world will be transformed onto the walls and floors of our gallery, providing a dramatic and awe-inspired experience for our audience.”

Vincent van Gogh (1853-1890) was a Dutch post-impressionist painter who is considered one of the most influential figures in the history of Western art. Van Gogh grew up in a religious family and struggled with mental illness; mystery surrounds the circumstances that led to his cutting off his own ear and to his suicide at the age of 37. His artwork is celebrated for its intense color and the pioneering use of a technique known as impasto.

The Dalí Museum is committed to using technology to create digital and interactive encounters that enhance visitors’ understanding and enjoyment. Dalí fans can step into one of his quintessential surrealist works in Dreams of Dalí, an award-winning Virtual Reality (VR) experience available on VR streaming sites; find new meaning in Dalí’s complex monumental oil paintings via the Museum’s Augmented Reality (AR) experience on The Dalí app available for iOS and Android; and visitors to the Museum are greeted by a reimagined Salvador Dalí which employs artificial intelligence technology in Dalí Lives.

By partnering with Grande Experiences, The Dalí’s presentation of Van Gogh Alive builds on the Museum’s commitment to artistic innovation, inviting visitors to experience another provocative artist in an entirely new, entirely accessible and entirely transformative way.